"Film exchanges" were, in the words of film historian Max Alvarez, "agencies engaging in the practice of renting or trading motion pictures" and in the early part of the 20th century, they served as "full-service stores for theater owner/managers." Motion-picture studios owned exchanges and used them to screen their films for potential exhibitors in a local market. Once videocassettes came into use in the 1970s, it was no longer necessary to screen a film in a screening room, and film exchanges fell out of use. [From the article "Paramount Film Exchange (Pittsburgh)" on enotes.com]
Thursday, January 12, 2012
Albany's Filmrow in 1947
In this article, from the February 15, 1947 edition of Boxoffice Magazine, we take a glimpse back in time. At the time it was written the Albany film exchanges served a geographic area of 35,000 miles and over 200 theaters.